Group online meetings, working remotely

smartphone-149622_640

I am experienced at “working remotely” – it’s my preferred way to work.

So, during this period of illness and social distancing, I set up a page on our website with information for those new to working remotely.

In addition, I am now offering group calls for professionals in my network to discuss remote working for those new to this mode of employment. The calls will offer both topic discussion and an opportunity for professional interaction!  Contact me (on or off LinkedIn) to participate in next week’s Zoom call on Tuesday at 2:30 pm Eastern.

 

 

Market Research: Keep your customers during uncertain times

Cascade Mtns via 520 bridge

“Increases in business uncertainty are associated with prolonged declines in economic activity” (see: National Bureau of Economic Research).

Currently, the U.S. economy is expected to continue contracting (see The Conference Board’s forecast).

Such circumstances can make it tempting for business to cut back on market research, viewing market research as “discretionary.”  It’s not discretionary, actually, and smart businesses realize this.

During times of uncertainty and business decline, it is more important than ever to do what you can to keep customers spending – on your business, not with your competitors or on other products/services.   Market research and competitive intelligence provide insights about consumers, competitors, and market conditions that support your strategizing and consumer communications – information you can use to encourage your customers to continue buying your products or services during periods of uncertainty and economic decline.

Burkhardt and Co.  is available to deliver market research and competitive intelligence.   Reach out to us.

Today’s “Remote Working” Tip: Communication

birds of a feather, Lake Washington

When I spotted these birds at Lake Washington in Seattle, they were practicing “social distancing” (they were each two to three feet apart) – yet they were also able to communicate with one another.

When you find yourself working remotely, establish regular workplace communication mechanisms and routines (phone, email systems, online meetings, etc.).  This has a number of benefits:

  • Communicating with your boss allows you to clarify expectations.  When is X project due?  How do you want ‘abc’ to be done?  What’s happening with clients A, B, and C?
  • Communication helps “keep projects flowing.”  Keep up on “who’s doing what” on projects and “how and what is getting done when.”
  • Checking in with co-workers and people in other departments “keeps you in the loop” about what’s happening within the company.  Watercooler networking matters.
  • Regular communication helps reduce social isolation.

Also, keep communication flowing outside of work to help reduce social isolation.  Visit with friends and family, go for walks to see neighbors, etc.

During this time when increasing numbers of people are unexpectedly “working remotely,” we at the market research firm Burkhardt & Co. are sharing our experience with #workingremotely here.

 

Market Research & Competitive Intelligence, Jigsaw Puzzles

jigsaw puzzle

A businesses’ information needs are like a jigsaw puzzle.

Businesses need quality information that impact all aspects of strategic planning and operations.

Finding and managing such information can be time consuming and confusing.  It can be like working with an unfinished jigsaw puzzle – often without all the pieces.

At Burkhardt & Co., our market research and competitive intelligence services “find and put together the available jigsaw pieces,” thereby making information accessible, relevant, useful, and actionable.

If you need market research or competitive intelligence services, contact us at Burkhardt & Co.

Clear view of the flow of market information

Whatcom Falls

There’s no shortage of information flowing these days.   Getting clear view of information that matters….. well, matters.   This is particularly critical in uncertain times when market conditions are murky and unclear.   Working with a good market research consultant (like me!) provides that clear view – just as this pedestrian bridge provides a clear view of Whatcom Falls Park (Bellingham, Washington).

Market research, reflections

Partially frozen Green Lake in winter, Seattle

Just as this partially-frozen lake (Green Lake, Seattle) reflected the sky and snowy landscape on a freezing day in February, 2019, the market research I deliver pulls away ice and other clutter to deliver an accurate reflection of market conditions.  This is particularly critical in uncertain times when market conditions are murky and unclear.  Contact me today!

Market research, a “sunrise moment”

sunrise

Businesses need quality information that impact all aspects of strategic planning and operations.

Finding and managing such information can be time consuming and confusing.  It can be like working with an unfinished jigsaw puzzle – often without all the pieces.

At Burkhardt & Co., our market research and competitive intelligence services make information accessible, relevant, and useful.    We present data as a jigsaw puzzle completed with as many pieces as are deliverable.  Like a jigsaw puzzle of a sunrise image – an “ah ha” moment.