Market Research

Renton Library

Market research methodically prepares your firm for market success.  Bring your market research needs to me; you will receive insightful results.

Market Research: Quantitative and Qualitative Research

Quantitative and qualitative research are formal research methods that measure specific market conditions – surveys, public opinion polls, and the like.

Market Research Studies: Varied Formats

Exploratory Research: Define or articulate the basic parameters of a problem.

Descriptive Research:  Further describe the particular parameters or dynamics of a problem or need – who, what, when, and where.

Explanatory Research: Identify and articulate “how or why” something is happening.  For example, “A + B = C” or “X is causing Y.”

Predictive or Casual Research: Identify how to accomplish something.  What is the casual relationship that will get us from where we are to where we want to go (from Point A to Point B)?

Examples of completed studies:

  • An engineering client wanted to expand into new geographic regions.   They came to us for insight into on where to expand.  We quantified the market size of regional geographic regions, the relative age of buildings in each region, the competitive forces of existing engineering firms in each region, regulatory conditions around the nation, etc. – resulting in a combined ranking of five metropolitan cities “most ripe” for more engineering competition.
  • More examples pending.

 

Contact us for more information about retaining market research services.